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Hi, I'm Jennifer.

HubSpot Community Champion

This is a little bit about my journey so far and how I've bridged the gap between Marketers and Developers in the HubSpot ecosystem.
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A Little Background

I'm Adaptable

You might be surprised to learn that my degree is in Architecture and that I started my career as an Architectural Designer.

I leveraged my web dev and graphic design skills to transition my career to Marketing, where many of my roles have involved rebrands, website launches, and building strategic plans from the ground up. Marketing led to RevOps by way of my first HubSpot implementation in 2016, which led to a deeper dive into technical consulting, development, and building community.

I'm Strategic

I create well-crafted strategies that focus on long-term goal alignment, while still striking a balance to address immediate needs.

Much like in architecture, I'm able to conceptualize an idea at the highest level and plan it down to the smallest detail. I break things down into micro-strategies to execute projects effectively with the flexibility to pivot if needed.

I'm Resourceful

I'm always the first to roll up my sleeves and work on finding a solution to a new problem.

There's ideal, and then sometimes there are things that just need to get done. If there's a problem to solve, I'm known to find a workaround or hack that will keep things moving forward and often get creative with finding a solution. I've been busy exploring how to leverage AI to push the limits further.

I'm Collaborative

Whether it's joining forces internally or building communities online, I find joy in working together with others.

Having crafted teams from scratch, I'm well-versed in the nuances of being a solo act and thrive in environments where independence is key. However, some my greatest achievements stem from connecting and collaborating with cross-functional teams.

COMMUNITY

HubSpot Community Champion and HUG Leader

hs community

Top-Ranked in HubSpot Community

#3 Top Upvote Recipient of All Time
and #2 Top Solution Author of All Time
3rd Member to Reach 1,000 Accepted Solutions

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SEO + Performance + CMS HUG Leader

Started this HubSpot User Group to help
Marketers + Developers learn and grow together
Grew to 225 Members

view HUG profile and events
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Building Community for Marketing, Sales, and Service Bootcamp

Completed a 6-week HubSpot Academy Bootcamp focused on building community.

Sample Work

Technical Documentation

Technical Knowledge Base

Part of a larger SEO strategy, created repository of Frequently Asked Questions covering technical and non-technical support topics.

Review FAQ

Article Example

Distilled technical performance optimization topic into actionable steps to guide non-technical users, including a template to manage the testing required.

Review Article

Technical Documentation

Revamped existing theme documentation to standardize the formatting, include relevant screenshots, and create a getting started guide for users.

Review Documentation

Documentation Example

Outlined a comprehensive guide, designed for simplicity and accessibility, catering to both developers and non-technical users.

Review Doc Content

Module Library

Created robust library of module documentation to make it easier for new users to learn how to build content with each module type.

Review Module Library

Module Example

Created documentation for every setting available in the module, including relevant screenshots, setting choices, and optional settings.

Review Module

FEEDBACK

5-Star Reviews for Documentation

"Second to none documentation, also great inspiration for designs, and amazing support"

Bas van Wijk
Marketing Services

"The documentation for rolling out the theme and updating it is among the best I've seen on HubSpot (and elsewhere)."

T Wishnoff
Technology - Software

"I love the setup guide and documentation and the team is always available to support."

Fergal O'Shea
Automotive & Transport

"Detailed and easy to navigate knowledge base."

F. Beccari
Technology - Software

"This theme also has a really nice documentation center with a ton of FAQs already built in."

S. Laur
Marketing Services

"The documentation has also been stellar for figuring out how to get that last ounce of customizability."

Tim W.
Technology - Software

"I work at a business that prides itself on customer support as it is the backbone of our retention. But I have never worked with anyone who has gone over and above like Jen Nixon at Maka Agency. Nothing was too small and she was incredibly patient with me the entire time while she tried to impart some of her vast knowledge on to me. Easily the best experience I have ever had with an Agency."

J. Stubbs
Recruiting/Staffing

CERTIFICATIONS

project-management

Google Project Management Certified

Extensive experience initiating, planning, and running traditional and agile projects

certified trainer

HubSpot
Certified Trainer

Premier program designed with challenging courses and exceptional standards for HubSpot training delivery

certification

45 HubSpot Certifications

Including Architecture I: Data Models and APIs, CMS for Developers, and Data Integrations

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Predictive Index Leadership and Management

Learned how to coach teams to greatness and manage based on their individual learning styles

download

Predictive Index
Team Performance

Learned how to build collaborative and accountable teams that deliver consistent results

download

Predictive Index Engagement and Productivity

Learned how to build a culture that promotes high performance and inspires engagement

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Community

Champion of the Month SEP '22

Became a Community Champion 3 months after joining and Champion of the Month 2 months later

Read Community Post
PXL_20220916_174400905 - Jennifer Nixon

Community

Humans of HubSpot

Interview for Humans of HubSpot featured in the HubSpot Community.

Read Community Post
Champions of the Month (WoR Winners) - July 2024

Community

Champion of the Month JUL '24

Became a Community Champion again for most upvotes during HubSpot's annual week of rest

Read Community Post
JenniferLinkedIn

COMMUNITY

HubSpot Developer Mentor

One of six developers chosen as the inaugural Mentors for HubSpot's new Developer Mentorship Program launched in July through my involvement working with the HubSpot Developer Marketing and Relations team.

View Announcement
Screenshot 2024-08-29 at 6.40.51 PM

ADVOCACY

INBOUND Speaker

HubSpot x Community:
Insights from Top Solution Partners
View Session View Speaker Bio

ADVOCACY

INBOUND Correspondent

Hand-picked as an official INBOUND Correspondent 3 years running
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EXPERIENCE

Relevant Work History

Delivery Lead, Aptitude 8
    • Led a cross-functional team of Technical Consultants and Developers to deliver complex HubSpot integrations, significantly improving customer experiences and optimizing operational efficiencies for enterprise clients in B2B SaaS, Technology, Franchise, and Finance.
  • Fostered cross-team collaboration, ensuring seamless execution of complex technical integrations, CRM and CMS development, API integrations, and data integrity automation.
  • Evaluated API endpoints and reviewed documentation to align client requirements with technical capabilities.
  • Managed end-to-end relationships for 12-20 clients, strategically prioritizing growth and customer retention.
Director of Revenue Operations, WORQFLOW [acquired by Aptitude 8]
    • Led team of Solutions Architects to deliver high-impact RevOps solutions for clients in Finance, Real Estate, Commercial Equipment, Software/SaaS, and IT.
  • Implemented advanced technical integrations between external apps and HubSpot to enhance system efficiency and create custom solutions to align with internal business processes.
  • Managed team of external Developers to coordinate the delivery of custom developed solutions, translating client needs into technical scope requirements.
  • Designed effective change management strategies to ensure seamless transitions for clients during complex migrations and integrations.
  • Standardized sales-to-service processes, leading to improved service delivery, enhanced customer satisfaction, and streamlined operations across organization.
  • Managed and completed website migrations and custom CMS development, resulting in on-time delivery and achievement of client objectives.
Contractor/Consultant, maka Agency
    • Resolved complex technical problems through effective troubleshooting techniques and providing clear, concise explanations of technical solutions, delivering exceptional customer support for POWER Pro theme customers, marketers, and developers.
    • Created and managed a Customer Review Program, resulting in a significant increase in customer testimonials and sales in the HubSpot Template Marketplace.
  • Developed and implemented SEO strategy based on technical documentation that resulted in a 158% increase in website sessions and a 28% year-over-year conversion rate increase.
  • Managed custom development projects by translating customer needs into detailed technical requirements, ensuring timely and successful project delivery.
  • Optimized the CRM configuration and automated processes to improve contact data accuracy, relevancy, and build effective reporting across Marketing, Sales, and Service.
  • Implemented a strategic partnership plan for marketing agencies, increasing agency-driven sales from less than 20% to over 38% within six months.
Marketing & Design Director, Omega Builders
  • Managed projects from concept to completion, ensuring timely delivery within budget and scope constraints.
  • Created SEO, SEM, and social media strategies based on market research and buyer data.
  • Instrumental in identifying growth opportunities in new markets, including market analysis and competitor research as part of the executive leadership team.
  • Developed a strategic marketing plan to drive growth from 120 homes per year in one market to 400 homes per year in multiple markets.
  • Implemented HubSpot CRM and marketing tools across the organization, driving significant growth and program scalability.
  • Developed and managed customer marketing programs, including a testimonial-driven content strategy, increasing customer engagement and conversions.
  • Revamped product and color selections, redesigned model homes, and optimized design studio layouts to increase design sales and improve customer satisfaction.
  • Led the redesign of the Omega website, resulting in a 300% growth in web traffic and enhanced customer experience.
Marketing Manager, Artcobell
    • Designed and developed comprehensive dealer/partner website with integrated image library, new marketing resources, and interactive design tools, leading to significant reduction in order errors and enhanced customer satisfaction.
  • Defined and executed targeted SEO strategies and created content that aligned with dealer partners' needs, driving increased traffic and engagement with key customer segments.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created marketing resources for internal and dealer/partner sales teams, improving sales support and resource accessibility.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
Multimedia Designer, American Income Life
  • Designed and implemented a training website for a 5000+ salesforce, improving sales training and performance.
  • Collaborated with Executive Leadership to communicate a clear and compelling brand message through various digital and print media for sales teams and customers.

Building a network of marketers, developers, and HubSpot users
on LinkedIn

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